Hi, I’m James Muir, and I started PeakScale CMO because I’ve seen too many SaaS startups struggle to scale—not because they lack a great product, but because their marketing isn’t built for repeatable success.

I’ve worked with startups that had great products—but struggled to scale because their marketing wasn’t built for repeatable success. Some were overly dependent on founder-led marketing, while others were burning budget on scattered demand gen efforts without a clear strategy. That’s why I started PeakScale CMO.

I bring 15+ years of experience in marketing leadership, helping B2B SaaS companies build structured, scalable marketing systems that drive revenue. Whether you need a Fractional CMO to align your marketing efforts, a Growth Accelerator to create a structured demand gen plan, or advisory support to troubleshoot challenges, I’m here to help.

Unlike big agencies that focus on vanity metrics, my approach is simple: data-driven strategies, hands-on execution, and clear marketing systems that scale. If you’re ready to turn marketing into a true growth engine, let’s talk.